Profile

DHYANA PRIYADARSHINI

Product & Growth Marketing Manager

San Francisco, California dhyana9196@gmail.com (415) 530-8513

Profile

Product and Growth Marketing Manager with senior-level expertise in B2B and B2C go-to-market strategy. Delivered a 3x lead increase and 2x engagement lift for an AI-powered app, and cut rollout timelines by 43% for a cloud-based AI SaaS platform. Skilled in design, data-driven analytics, product positioning, messaging, and sales enablement.

Education

MBA - Marketing, Customer Success, Business Analytics

University of San Francisco, School of Management Vice President & Marketing VP - Graduate Student Board

Masters in Marketing

Indian Institute of Management (IIMB)

Bachelor of Architecture

Hindustan Institute of Technology and Science

Skills

  • Product Marketing
  • Go-to-Market Strategy
  • Competitive Intelligence
  • Sales Enablement
  • Product Positioning
  • Market Research
  • Digital Marketing
  • Marketing Analytics
  • AI & Data-Driven Growth
  • B2B & B2C SaaS
  • Content Strategy
  • Demand Generation

Technical Tools

  • Tableau
  • Google Analytics
  • Marketo
  • Salesforce
  • HubSpot
  • Figma
  • Python
  • Snowflake
  • CRM & CMS
  • Google/Facebook Ads
  • Adobe Creative Suite
  • Jira & Asana

Experience

Marketing (Americas) – Product & Digital

Sept 2025 - Present | Dolby Laboratories Inc.

• Led marketing development for Dolby Digital and Dolby Brazil with audience research, competitive analysis, and website design
• Conducted data-driven e-retail audit mapping content attribution and usage signals for GTM and AI adoption strategies
• Designed brand pages for Target, Walmart, Amazon, Best Buy improving brand visibility across channels

Product Marketing Manager

June 2025 - Aug 2025 | Auvra AI

• Led GTM and product launch for AI-powered mobile app with user research and UX design
• Achieved 3x lead growth and 2x engagement lift within one month through targeted marketing
• Created product-marketing assets including website copy, Facebook Ads, and demo videos

Growth Strategist

Jan 2025 - May 2025 | Perplexity AI

• Led growth, competitive positioning, and messaging increasing product adoption by 40%
• Executed events, rewards programs, and digital campaigns boosting brand awareness by 60%
• Developed product education workshops and marketing campaigns

Product Strategy Consultant

Mar 2025 - May 2025 | JLL

• Developed data-led GTM strategy for AI SaaS platform reducing rollout timelines by 43%
• Analyzed implementation telemetry and customer friction points
• Improved retention efficiency across 1,300+ enterprise accounts

AI GTM Consultant

Feb 2025 - Mar 2025 | Partsimony

• Conducted market intelligence research and competitive analysis for AI supply chain platform
• Developed GTM strategy, personas, and sales enablement assets
• Increased market visibility by 30% and strengthened competitive positioning

Senior Marketing Strategist

Aug 2022 - July 2024 | Epistle Communications

• Led AI-driven GTM strategy and product positioning for 30+ clients securing 350+ media placements
• Designed data-driven campaigns driving 53% efficiency increase and 84% brand traction boost
• Earned two promotions within 20 months by exceeding KPIs and delivering measurable impact

Marketing Lead & Project Architect

Mar 2020 - July 2022 | Earthitects

• Developed GTM strategies and multi-channel campaigns increasing performance by 205%
• Led end-to-end marketing campaigns resulting in 60% sales increase
• Increased leads by 300% through cross-functional alignment and customer-centric innovation

Architect

Oct 2018 - Feb 2020 | Katerra Design - KGD Architecture

• Translated user insights into design solutions for Fortune 500 companies
• Reduced project turnaround times by 15% for Google, Amazon, Exxon Mobil, and Bosch
• Improved client satisfaction scores through needs-based design approach

Notable Projects

Google Ad Grant Optimization

Optimized Ad Grant campaigns enhancing visibility for culture, arts, and music nonprofit

Predictive Analytics - Beverage Sales

Statistical modeling on 5000+ data fields to forecast sales performance

Customer Retention Analytics

Data mining on 30,000+ customer fields for retail/telecom to predict churn and segmentation

Sustainability Report Analysis

Assessed Starbucks ESG, SASB, UNGC and GRI initiatives

HR Analytics Dashboard

Built Tableau dashboard analyzing 8,950+ data fields for performance compensation insights

Interests

Photography
Architecture
Sustainability
Animal Welfare